I have been using (and loving) green beauty products for about three years now. So, I kind of have a lot to say about what I have tried, hence this best natural mascara review. One beauty product I could not live without is mascara. Without a doubt, it is my go-to makeup product and if I don’t use anything else thats OK, but mascara is a must. So when I started to make the switch to natural mascaras, I was hesitant to give up my tried and true Lancome. In fact it was the last conventional product I made the switch over to when I first began this journey.
This post continues to get updated as I try new mascaras, this was last updated as of September 2019.
Before we get started with the best natural mascara review, if you are curious to see how food can affect your skin and hair, download a copy of my FREE eBook, “Get the Glow.” In it, you will find tons of great info and tips on the best food to eat for radiant skin, hair and nails plus six delicious recipes that will show you how easy and delicious real food can be.
Why go natural?
My goal in doing all of this is to not come off as preachy or a know-it-all, because I do not. I would much rather provide you with some information and you can make a decision that feels right to you. The only thing I will say is that if you are all about eating clean and healthy, but neglect your personal care products, you are kind of doing a disservice for your health.
There are many reasons I had for going natural, but for me personally, it didn’t make sense anymore to be into health and wellness but still be putting ingredients on my body that weren’t natural. Because the ingredients we care so much about that go in our body via food is no different than what we put on our skin. Our skin is our largest organ and it does absorb what we put on it, so for that reason I think its important to make the switch. Just think about the birth control patch or a nicotine patch, both are applied to the skin and absorbed by the body. The Environmental Working Group (EWG) has published reports showing the toxic chemicals were found in the umbilical cord blood of newborn babies born in the U.S. If you want to look at more studies, reports and check out how your personal care products rate, a good place to start is with the EWG website.
If you are looking to go more natural with your products, the best advice I have is to start small rather than try to buy everything all at once. It can be overwhelming if you do it this way. Start with things that you use the most and pick one or two items to replace. My suggestion is to also start with items that sit on your skin longer (like a day cream) rather than a cleanser which is washed off.
My top three reasons for going natural
- Hormone disruptors: Certain ingredients are known endocrine disruptors. Our endocrine system refers to a “collection of glands that produce hormones that help to regulate our metabolism, growth and development, tissue function, sexual function, reproduction, sleep, and mood, among other things.” When we routinely use ingredients that are known to mess with our body in this way we may do any of the following: alter the production of hormones (either increasing or decreasing them), they may imitate other hormones, interfere with hormone signalling and even accumulate in our organs that produce hormones. When it comes to beauty and personal care products, watch for the following: phthalates (this is hidden in fragrance), formaldehyde (found in nail products, fake eyelash adhesives and hair dye), parabens, DEA/TEA/MEA (Ethanolamines), Diethylene glycol (or DEG) (found in fragrance and sometimes in glycerin and propylene glycol). One of the biggest things you can do is avoid items with fragrance. Fragrance is considered a trade secret in the beauty industry and they are not required to disclose what exactly is in them. There are more ingredients to watch for, you can find a good list here.
- Lenient regulations: It saddens me that the regulations on cosmetics in both the U.S. and Canada is so lenient, especially when compared to the EU which has far more banned ingredients. The main issue I have with how ingredients and chemicals are approved is that they are not considered from a cumulative perspective. The buildup of these accumulated ingredients over time is what presents a bigger problem. The average woman uses 12 products daily totalling 168 unique ingredients. As I discussed above, fragrance or “parfum” is a term that allows a complete loophole for the cosmetic industry as they do not need to disclose what is included in this. And products such as toothpaste, antiperspirants, and anti aging lotions are not considered cosmetics which excludes them from following any cosmetic regulation altogether.
- The Earth: What you choose to put on your body and throw away goes somewhere. Often times, when you use more natural products they also include better packaging that is friendlier on the environment. Beauty products like Kjaer Weis, use completely refillable makeup which I love. Just as organic food is better for the environment, so too is organic and truly clean makeup and beauty products. Other ingredients directly affect animals like fish, crustaceans, amphibians and more. All life on earth is dependent on the water cycle. Chemicals transferred to our water system can vaporize into the clouds and come back down as rain. Hence, every living being is affected.
These mascaras are all ones that I have personally used over the years and have tested on myself. None of this is sponsored in any way.
Best Natural Mascara That I Recommend:
100% Pure Mascara: this was the first mascara I used when I first ditched the conventional ones I was using and I continued to use it for years. I really like how it goes on and makes my lashes look full and long. The problem I found with this product is that it tends to get clumpy after about a month or so of using and it also ends up flaking and running. This results in that annoying black line under your eye that you constantly need to keep wiping away. I’m sure that some people don’t have this problem, but I did and I use primarily serums instead of cream so that could be another reason. If you are looking for the best natural mascara that is also super clean and natural, I would still recommend this one. Everyone is different, and so this may not get flaky on you.
Kjaer Weis: I like that this product is refillable along with their whole range of products. It is much more subtle than any of the others I use, which is perfect for a soft everyday look. If you are hoping for more volume and length, I don’t think you will find it in this one. But, if you like a very soft and natural look, this is great. It didn’t smudge and lasted all day, which was great.
W3ll People Expressionist Mascara: Overall, this mascara was ok for me, I know so many women love it. It did smudge a bit on me and I found that although it provided decent length there wasn’t a lot of volume. The biggest reason I wouldn’t repurchase this one again was that it was so hard to get off at night when I washed my face. Even the next morning, there would be remnants of it under my eye, which is really annoying. I don’t like having to be rough with my under eye area, but in order to get this off, I kind of had to be. I do however LOVE their new mascara, check it out below!
W3ll People Expressionist Volumizing Mascara: This is my new favourite mascara. I’ve been using it for a few weeks now and even in the humidity it still held up really well. The volume I get from this mascara is unlike any other natural one that I’ve tried to date. It didn’t smudge or flake at all, unlike the version above. The hourglass wand is perfect and makes reaching those hard-to-get lashes a lot easier. I definitely recommend this mascara and will repurchase for sure!
Check out the photo of me after using the W3ll People Expressionist Volumizing mascara.
Sappho Paradigm Vegan Mascara: Ok, this is one of my faves! I loveeeeeee how it goes on and it lasts all day, never smudging or flaking. I was nervous when they changed the formula and brush from the original one, but the new one still works much the same, although to be honest, I prefer the old brush better. But the results are great with this one, so I highly recommend it. In my opinion, this is the best natural mascara I have tried and I continue to buy it.
Updated September 2019: Although this had previously been my go-to mascara, I’ve found with my recent repurchase that it isn’t performing the same way. It seems way too thin and although it still never smudges or flakes, I don’t get the same look I used to. The volume isn’t there for me.
Alima Natural Definition: I really liked this one as well, but when I repurchased, I don’t know what happened, the formula was different and I really didn’t like it. Maybe it was just an off one, I’m not sure, but it deterred me from buying again. However, I like how this one went on and really separated my lashes and gave good length and volume too. It didn’t get clumpy or flaky at all and really lasted all day which I love.
Lily Lolo Black Vegan Mascara: I have heard such good things about this mascara and was really excited to try it. However, after trying it for at least a month, I was not impressed at all! I was disappointed with this one, but it does have a lot of great reviews from others so perhaps I am in the minority? It is an award winning mascara. The only benefit is that it won’t flake or run at all, so you can be sure it will stay put all day. At first, I did like this mascara, but after trying it for longer than a few weeks, I was not impressed. The texture got really thick and clumpy and it just did not apply very well to my lashes.
Hynt Nocturne Mascara: Overall, I really likes this mascara. It did a great job at lengthening and building volume without getting clumpy. The finish is feathery and glam. However, I did find that it smudged a bit during the afternoon after putting it on in the morning. That could just be me, and perhaps I should suck it up and wear a setting/finishing powder, but I just don’t like powders very much. Overall, I would recommend this mascara and I would repurchase again in the future.
Ok, those are the best natural mascara brands I love. I hope this was helpful for you especially if you are a little nervous about how natural mascara works. It may take a couple of different types to find the one that you love, but be patient and use my review as a guide too.
And don’t forget to download a copy of my FREE eBook, “Get the Glow” to see how you can get great skin from the inside out.
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What is the best natural mascara you’ve tried, let me know in the comments below!