I had so much great feedback from part one of my story on becoming a holistic nutritionist from those wanting to get into holistic nutrition and run their own business that I knew I had to write part two. So before you read this, maybe you want to read part one first. The thing is it was really hard to do it all on your own, so I needed to get help, enter the Wellness Business Academy. Because just becoming a holistic nutritionist isn’t enough and neither is all the schooling, sorry not sorry. If you want to make a greater impact, you are going to have to step it up, put yourself out there, hustle and be in alignment with your greater purpose.
Life After IHN:
If you haven’t already read part one, you can find that blog post over here.
Alright, I was fresh out of school in late summer 2015. I thought that I would just launch my website, people would visit and I could blog about nutrition and food and share recipes. I imagined that clients would just find me that way and I would work one-on-one with them. I didn’t know who my client was, who I was supposed to be serving or talking to and I didn’t think that it mattered. Oh boy, was I wrong!
Develop Your Niche:
I cannot emphasize enough the importance of having a well-defined niche. You cannot serve everyone, trust me. Your message won’t be targeted enough and you’ll want to please everyone and you can’t (nor do you want to). So take a bit of time and find out who it is you really want to speak to. Write out who that person is with as much detail as possible. GET SUPER SPECIFIC here. Know who the person is, give them a name, describe them both physically and emotionally. What are their pain points, what makes them happy/sad/angry.
I wrote all of mine out on a huge bristol board. I look at it all the time so I can remind myself who this person is.
When you need help:
How did I know to do this though? I don’t have a marketing background at all, so I registered for Lori Kennedy’s Wellness Business Academy (read all about the program here!). This program is one of the only programs that specializes in building a business in the health and wellness space. It was by far one of the best decisions I made financially for myself. The program does focus a lot on building an online and group program.
I met Lori when I went to her in-person Wellness Business Summit in Toronto and it was love at first sight. She gets it. She is a Holistic Nutritionist (although, she doesn’t practice anymore) and a total boss. Her story was my story and I felt this strong connection to her, plus she isn’t afraid to tell it like it is and drop an f bomb here and there *swoon*. After the summit ended, I wanted to sign up for the program, but felt I wasn’t ready. Plus, I was struggling financially and couldn’t get myself to make the purchase. So, I waited…
I tried to do things on my own, created an e-book, worked on my website and played small. I didn’t put myself out there, I didn’t do any in-person events, nothing. Truly, I was almost ready to give up, I thought I just didn’t have it in me.
Enter the Wellness Business Academy:
But the thought of staying in my career and working a job I didn’t care about stopped me. I knew I had to step up. So when Lori launched the Wellness Business Academy again, I didn’t miss out this time. I purchased the program and completed it after a few months. It brought me so much clarity about my why. Why was I doing this, who was I doing it for and why it all mattered so much. The why is so much bigger than just helping people, it has to be. It has to also be a why for you, for what you want in your life, and why you need to invest in yourself. So don’t forget about you in the equation either.
Do I recommend the Wellness Business Academy?
If you are looking for my seal of approval on the Wellness Business Academy, here you have it. I think that if you have a marketing background then perhaps you don’t need this program. I truly felt lost on all this and I do better by doing rather than simply reading. So yes, you could just read some marketing books, but the Wellness Business Academy makes you do the work along the way. I developed my program using her method and it made the process much easier. You work at your own pace, so there is no set timeframe to finish the program. This means you have access for life.
More than an Online Program:
And the last thing I’ll say about the Wellness Business Academy is that the community is awesome. The Facebook group is sooooo helpful and Lori and the manager, Michelle do monthly coaching calls in the facebook group. So you can ask all your questions in there and they will spend the time giving you a very well-thought out answer. This also never expires, no matter how long after you purchased the program. If you prefer in-person stuff, Lori also runs a mastermind for students in Toronto as well. These 2-day events are great to meet people, connect to your why and get shit done or GSD as Lori says.
I will say this program is geared towards creating your signature program, and if that isn’t what you are looking for then perhaps this isn’t the right program for you. As with anything, you only get from it what you put into it. So if you put the work in, you will see results.
What about Social Media?
After completing the Wellness Business Academy, I was able to focus much more clearly on what I should be doing more of and spent less time doing things that don’t matter. One of those things that is important but not everything is social media. The thing with social media is that you don’t own that medium, so one day the app could disappear and you’d be left with nothing. It’s much better to have an email list and a website. Even if you don’t plan on blogging, having your own website is really important.
All about the gram?
If being on social media and putting yourself out there scares you or makes you feel uncomfortable that can actually be a good thing. Nothing good ever comes from your comfort zone. At first, when I started my instagram account in 2015, I was playing it very safe. I shared quick snippets of food that I made and never shared much of a personal side. I also didn’t engage with many people on the platform other than just ‘liking’ a pic every now and then. Suffice to say, my growth was sooooo slow. I didn’t understand the importance of sharing from a place of vulnerability and engaging with others. Those things matter on social media so please don’t underestimate them. If you could care less about being an influencer (ugh, I hate that term lol) then don’t focus on that. But, I do think that in today’s age, you should have some kind of social media presence. Choose the platform that works for you and leave behind what doesn’t (for me that is Twitter lol).
In closing, I think that having a strong niche with a focus on who you are serving is the most important thing.
You can’t create content for anyone if you don’t know who you’re creating it for.
If you are interested in the Wellness Business Academy, I highly suggest checking it out. I don’t think I would be where I am right now had I not done the program.
Just for reference, I worked a full time job, completed the Wellness Business Academy and managed this blog, social media etc. So it is entirely possible if you want it bad enough. Have you ever made a big investment in yourself? Share what and how it helped you below!